Taipei City Postcard
This is a postcard design created for my hometown, Taipei City.
Taipei, the capital of Taiwan, has a combination of modern and traditional cultures. It is known for its 509 meters tall building — Taipei 101 lights up the city. Also, walking into the city will find out that in traditional markets, people will carry the unique shopping bag" 茄芷袋 KA-TSI, "representing Taipei's last generation.
Year: 2023
Roles: Illustrations, layout design, typography design
Skills: Adobe Illustrator, Adobe Photoshop, mock-up, printing
Challenge
In the first draft of this project, I created a completely different style of postcard. Back then, I lacked confidence in my illustration skills and avoided creating illustrations. I end it up using the way of collage for the background to express the different views of Taipei and emphasize that Taipei is a city ever-changing and beautiful. Even though I love the idea and my collage, it kind of feels boring to only use pretty photography instead of my own unique illustration. Also, the postcard looks did not meet the standard.
Process
To revise this, I got rid of the before idea and decided to use a different concept to approach and show the beauty of Taipei. Since Taipei is a city that has rich cultures combined with traditional and modern, I want to showcase both sides of this city, so I use Taipei 101 as the modern representation, and 茄芷袋 KA-TSI represents the traditional culture. For artistic choice, I challenge myself without having complex designs, only using simple shapes and lines to create illustrations.
